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There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.

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Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.The idea went viral (via 1970s-era media and word of mouth, of course).The first group was given the same instructions as the participants in Guilford’s experiment.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.In other words, the “trick” was revealed in advance.

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