Female Boomers are more empowered and more affluent than ever before. The good news is that often, younger women cannot compete with them for a mature guy’s attention.
And the former certainly applies to boomers: They have the life skills, work experience and, in some cases, job titles (past or present), that would be as attractive to an employer as much as an online dater.Supply and demand works particularly well for boomers, says Paul Oyer, 52, professor of economics at the Stanford School of Business and author of “Everything I Ever Needed to Know About Economics I Learned from Online Dating.” (He met his partner four years ago on JDate.) “Economics is the study of scare resources and online dating is even more valuable as you get older,” he says. And you’re not going to meet people offline in the same numbers.” And more older people feel comfortable trying online dating.The older you get, the more women there are in relation to men. Word of mouth is as powerful as advertising, perhaps more so.College graduates and the affluent are especially likely to know people who use online dating or met someone through it.Nearly six-in-10 college graduates (58%) know someone who uses online dating, and nearly half (46%) know someone who has entered into a marriage or long-term partnership with someone they met online. Online dating is like shopping on Amazon rather than wandering aimlessly around a shopping mall.“There’s been a real reduction in the stigma attached to online dating over the last decade or so, and that’s particularly true of older users,” adds Aaron Smith, associate director of Internet research at Pew.