These articles in question were based mainly around Halo, various T-shirts, shorts, hats and even full-body suit costumes were seen not only being worn by current Avatars but also in Avatar Store demonstration pictures and videos.The people who had access to these also were spotted to have a mysterious achievement in their profile named 'Xbox 360 Beta' and was orange in color with a Beta symbol and the number 09 – it was concluded that they were actually beta testing the new Avatar Marketplace.Users are able to buy branded clothing, such as Adidas, for their Avatar, as well as game-related clothing, such as costumes from Monkey Island, Bio Shock 2, Fable 2, Gears of War 2, Halo, Splinter Cell Conviction and Star Wars: The Clone Wars.A player can also update their Avatar's wardrobe by achieving certain goals and unlocking different clothing.It was announced at Game Developers Conference on March 24, 2009 that the XNA framework 3.1 would have an API to support Avatars in indie games.With the release of Windows 10 and the New Xbox One Experience, the rendering of the Avatars has been changed to offer a higher quality of rendering across different devices.As of June 19, 2018, the New Avatar Editor beta arrived to Xbox Insiders, with dashboard integration coming soon.
However, while less demanding games such as Braid and N perform flawlessly, the more CPU-heavy titles do struggle, with Halo: Reach and Gears of War: Judgement singled out as games that suffer in the emulation process.
New clothes and items are added to the Avatar Marketplace every Thursday.
As of late June 2009, various themed clothing articles were spotted in use by various members of the Xbox 360 community – namely those who work for Microsoft.
On June 13, 2017, during E3 2017, Microsoft announced a complete overhaul of the Avatars, providing a much greater emphasis of customization and inclusiveness, especially by adding amputees and gender neutral clothing.
The new avatar system was delayed from a Fall 2017 release date to a rumoured 2018 debut "when they’re ready and no firm date or ship date has been released." from Microsoft, even though it has been over a year since they were initially announced.
Purchases made from the latest version of the Avatar Store will work on every Xbox experience including Xbox 360.